Shoutout to our very own Facebook cover video here. The fast-paced imagery, teaser close ups of the vehicles, and the trance-like music creates a high energy around the brand that gets visitors excited about what they’re offering.
Ferrariįerrari’s cover video perfectly showcases their new range of cars in true and epic Ferrari style. To spark some ideas for your own cover video, we’ve collected some of Facebook’s finest to show you what works. There’s nothing quite like a little bit of inspiration to get those creative juices flowing. Implementing a Facebook cover video will help you tap into this trend and give the people what they want. In fact, 85% of people would like to see more video from brands, with explainer videos, viral entertainment videos, and product demo videos named as the most wanted. This stat paints a picture of just how powerful video has become over the past few years, and the excitement around it isn’t going to die down any time soon. They align with the upward trend in video consumptionĪccording to a report by Ericsson, 76% of mobile traffic will be video by 2025. So, not only can your Facebook cover video keep people on your page longer, but it can also boost sales too. On top of that, our research showed that 96% of people say they’ve watched an explainer video to learn more about a product or service. In fact, 69% of consumers would rather watch a video about a product than read a lengthy ream of text about it. In today’s business landscape where the competition for attention is fierce, it’s important that prospects understand your offering right away – or else you’ll lose them to someone else.Īnd, hey! Video is a great way to quickly explain what you do. Putting your product or service at the front and centre of your Facebook page instantly gives new visitors an insight into what you do and what they can expect from you. In fact, 88% of visitors will stay longer on a page with a prominent video displayed than on one without – and you can’t get more prominent than a Facebook cover video. See the point above where we can’t help but seek out a story.
It’s a no-brainer that having a cover video on your Facebook page will keep visitors sticking around longer than a static image. On top of that, social videos generate 1200% more shares than images and text combined, which shows just how engaging moving image can be. As humans, we want to put a beginning, middle, and end to everything – it’s just what we do to create meaning. We’re instantly drawn to the movement of a video as opposed to a static picture, but there’s also an element of storytelling in videos that taps into our caveman brains. Research shows that 90% of information processed by the brain is visual. Think for a moment about all the business pages you’ve ever visited – can you recall a single memorable cover photo? If you’re anything like us, the answer is a big fat no.īut, thanks to cover videos, the tables might be turning. The introduction of cover videos brought a much-needed makeover to Facebook business pages as the social media mega-giant attempted to bring users a richer experience. Make your Facebook cover video work for you.How to upload a cover video to Facebook.They align with the upward trend in video consumption.